This past week, disgraced Kentucky Derby Champion turned Rebel Medina Spirit lost several important sponsorships, including Wheaties, Adidas, and Head & Shoulders. And we were so looking forward to his collab commercials with Patrick Mahomes!
But you know the old saying–when one opportunity slams a door, there are lemons knocking on the other door!
Understandably, Wheaties has pulled their merchandise with Medina Spirit’s picture. The sheer volume of drugs in his system is just not compatible with Wheaties’ wholesome image.
Luckily Mr. Spirit was picked up by an up-and-coming rival cannabis-based cereal brand Weedies. Now that sounds like a great fit!
This just goes to show that there is a perfect niche for everyone!