If you’ve tuned in to check out the most-improved Phoenix Suns–or any other basketball team of your choosing–you’ve undoubtedly seen the start of game insights brought to you by Taco Bell.
Yum! Brands, a restaurant industry pioneer, must have launched a new sports division to do a deep dive into NBA teams and provide insights tailored to each team at the start of the game. Taco Bell shares two key points, a road map to victory for the team to follow. Check out this gem from last night’s game between the Sacramento Kings and the Phoenix Suns.

The Kings took Taco Bell’s insight to heart, really focused on it, and were able to pull off a victory over the Suns.