Folks who attended yesterday’s college football Pop-Tarts Bowl game are still trying to make sense of what they witnessed.

“It was like something out of a horror movie,” said one shocked bowl game attendee.

As soon as the final whistle sounded, declaring the victory of the Kansas State Wildcats over the North Carolina State Wolfpack, the ravenous Wildcats immediately descended upon the dancing Pop-Tart mascot.

“We didn’t see anyone get out of the mascot outfit,” whispered a horrified Kansas State fan. ”The players were like piranhas. They all rushed the giant Pop-Tart, shoved it to the ground, and started eating. By the time the players dispersed, there was nothing left. Not even bones.”

A Kellogg’s insider was quick to attempt to quell people’s fears. ”Uh, yeah, of course not! Pop-Tarts don’t have bones! Consumers, please take note–you won’t find any bones when you’re eating your delicious Pop-Tarts! Haha what an imagination!”

A few who witnessed the post-game feeding frenzy were less than concerned. ”That nuisance Pop-Tart had it coming,” said a grumpy bowl game attendee. ”Running around, bothering people with that manic grin on its face. Good riddance.” 

Folks at home who didn’t watch the game live are experiencing a major case of the FOMO. ”The Pop-Tart went viral, and I didn’t even watch the game,” groused a disappointed college football fan. ”I’ll have to clear my schedule, if they do a Pop-Tart Bowl next year.”

Have you given in to the subliminal messages and bought yourself a box of strawberry Pop-Tarts yet? Share how many boxes you bought in the comments!